Monday, July 26, 2010

ONES TO WATCH... SHAY EDELL.. ONE HALF OF THE AVENUE STYLING!


SHAY EDELL

Shay began working in the Fashion Industry at age 16. Being hired as a full time sales associate, Shay climbed her way to the top within a year, holding responsibilities that included buying, visual merchandising, as well as running the store as a store manager. It was during this time, Shay realized that working in the fashion industry was the career path she wanted to pursue.

Shay studied in the Fashion Management program at George Brown College. As part of the course, she had to run a store with a small team. Her position was the ladieswear buyer. It was her responsibility to style mannequins as well as models for the store fashion shows. While attending George Brown, she also completed an internship as a wholesale representative during this time. After completing the program, Shay was chosen out of a large number of candidates to help run a Chanel fashion show, raising money for Sick Kids Hospital. Shay has continued to work in the fashion retail industry until she decided that with all of her experience, as well as her unique fashion sense, it was time to begin her own personal shopping/ styling company with best friend Jaimie.

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